The Motor Caravanner

 

Client: The New Zealand Motor Caravan Association

Brief: In 2007 the NZMCA appointed Spot On Publications to modernise its bi-monthly A5 publication into a more appealing magazine for its rapidly growing membership.

Results: Spot On transformed the look, feel and content of The Motor Caravanner to create a vibrant 160+ magazine that NZMCA members have responded to with enthusiasm.

In addition to managing the editorial, design, advertising sales and printing processes, Spot On Publications has reversed what was a cost to the Association into a revenue stream. The Motor Caravanner is currently circulated to some 35,000 members.

Client says: “We are most appreciative and grateful that our relationship with Spot On has enabled us to work closely together to produce our world class Motor Caravanner and Travel Directory publications. We could not have done this on our own. We value the professional staff of Spot On being available to us virtually 24/7; we enjoy the friendships that have developed whilst still being able to negotiate contracts between us that are win/win for both parties. We look forward to a long and fruitful association together.” – Dick Waters, NZMCA President

2010 Media pack available here