Inside information  

Customer magazines or newsletters provide a non-intrusive way of reaching today’s time-poor customers. Done correctly, they can be an effective way to cut through today’s crowded media landscape to develop a genuine dialogue with them. If it’s on the same wavelength as its reader, its messages are something that consumers actually want!

Did you know …?

Customer magazines are the least likely form of direct marketing to be ignored. Only one in five recipients say they don’t read the customer magazines sent to them.*

Engagement

• Readers spend on average 25 minutes reading their customer magazine.** Just think how well that compares with other media?
• One in four people pick up a magazine three or more times before they finish with it. Typically 62% keep theirs for a week or more.
• 62% of readers keep a customer magazine for a week or longer and 29% will have picked it up three times or more buy the time they have finished reading it.**
• 50% of those receiving a customer magazine say they like them – this makes them the most popular form of direct marketing – twice as popular as any other kind.*

Brand relationships

With a customer magazine, brand loyalty increases by a third. More specifically a customer magazine can be used to establish a desired brand image or positioning.

* Direct Marketing Association, UK 2005
** APA Advantage Study 2005